Country music legend George Strait has once again proven the power of music — and community — in the face of crisis. His newly announced flood relief concert, “Strait To The Heart: A Benefit for Hill Country Flood Victims,” sold out almost instantly after tickets were released, leaving fans scrambling and hearts swelling with gratitude.
Announced just days ago and officially sold out by 10 a.m. CT on July 15, the event isn’t just a concert — it’s a call to action. In a heartfelt message shared via social media, Strait and his team expressed thanks to everyone who purchased tickets and encouraged further donations through a linked portal. Proceeds are being directed to the 501(c)(3) Vaqueros del Mar Texas Flood Relief Fund, ensuring immediate and direct aid goes into the hands of those most affected.
“The destruction and loss in our community from the recent floods is hard to wrap your head around,” Strait shared in his July 11 announcement. “Our hearts and prayers are with you all… This event is about raising support quickly and honoring our brave first responders.”
A Lineup Worth the Standing Ovation:
Joining Strait on stage will be an impressive list of Texas talent and country favorites, including:
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William Beckmann
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Ray Benson
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Wade Bowen
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Dean Dillon
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Riley Green
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Randy Houser
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Jamey Johnson
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Kyle Park
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Hudson Westbrook
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Plus members of his legendary Ace in the Hole Band
Set for Sunday, July 27 in Boerne, Texas, the benefit promises not only music, but moments of reflection, healing, and unity.
WHY THIS EVENT IS DIFFERENT:
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100% of funds will go to flood victims in Texas — fast and without red tape.
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It’s not just about recovery; it’s about rebuilding community spirit with music.
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Strait’s decision to headline, fund, and personally spotlight first responders is drawing praise across the nation.
STILL WANT TO HELP?
Though tickets are gone, donations are still being accepted online. Fans and supporters can contribute directly to the Vaqueros del Mar Fund through the link on Strait’s official social pages.
FINAL NOTE:
With “Strait To The Heart,” George Strait is doing more than putting on a show — he’s reminding Texas, and the world, that when the water rises, country music rises with it.
Stay tuned… you may still catch a surprise live stream or post-show tribute. Because when The King of Country steps up, the world listens.